It’s All in a Domain Name

When you have decided to start your online business the first thing you will need to do is choose a domain name. This is the name that your website will be called, and will be the most important part of your URL link. A lot of people enjoy the process of choosing a domain name, whilst others may feel a bit overwhelmed. This is understandable because your domain name is so important, and not something you can easily change if you do not like it anymore.

Business Writing - Overview, Types, Key Principles

As I mentioned before, choosing a domain name can be a bit overwhelming. Luckily there are some basic guidelines that will help you make your decision short business brands . Firstly, remember that shorter domain names always work better. A shorter name will be more memorable, and if your domain name is too long the people may tend to forget a part of it. If they are really seeking your website, they may type the part of your domain name that they do remember into a search engine, but the results brought up may not point to your site! A short, simple domain name will be more effective with regards to your marketing, both on and offline.

Naturally, it’s a good idea to use your business name as your domain name. If your business name is too long, shorten it appropriately. If your business name is not available perhaps you could work with a variation of it by putting a dash in between two parts of the word. Alternatively, you could choose a domain name that suits the niche market that you are trying to target. Get creative with the different variations you can use. Always remember to keep the name as short and simple as possible. Another good idea is to use a targeted keyword as your domain name. For example, if you are going to have a business that sells chocolates and confectionaries you could perhaps use a domain name called chocolategoods or the like.

Once you have decided on the actual name part, you are going to need to decide on which domain extension you are going to use. The most popularly used domain extension is .com if you are aiming to target an international audience. Oftentimes .biz will be used by companies, whilst .net is normally for networking sites and some hosting or software companies. It is recommended that you steer clear of the .info extension, as even though it is the cheapest domain extension to register, it is not taken very seriously in the online world. If you are going to primarily target your local audience it is best to use the extension of your country. When in doubt, simply use .com. With a .com you can never go wrong! If you have an organization or political party a .org site is always nice and suitable.

Paid Postings – there are many people who pay for posting services for their forums. They do not realize that it is really easy for users to guess that the posts they find in a forum are genuine or not. If you indulge in this kind of practice, chances are that you will end up losing all your members. The best bet here is to avoid paying for posts and let your forum grow professionally. Do not build the foundation of your forum on lies because even if users can’t notice, the search engines will and this can be a very big disadvantage to you.

Every once in a while you will be placed in a situation where you only have a few seconds to convey to others who you are and what you do.  It may be at a formal networking event or in a chance meeting.  These short interactions can be extremely powerful if you are prepared.

Have you ever noticed that the volume on your television magically increases during commercials?  Advertisers know that they must grab your attention in the first few seconds of their message and they also know that you are likely to leave the room for a moment or two.  Therefore they increase the volume to lure you back.  Even if you don’t return to the room, they want to be sure that they have been heard.

But Magical Networking Moments (elevator pitches or self-introductions) in a group or one on one are different.  While it is important that the volume and pitch of your voice are appropriate for the setting, what you say will be far more important than a commercial advertiser.  You are likely to only have this one chance to make an impression.  Therefore you must plan well what you will say and what you hope to gain by delivering the message. 

Remember your desired outcome.  It is impossible to get everyone in the room or every person you meet to be interested in your products or services solely based on a short introduction.  This should be the beginning of a relationship.  Your goal is to craft a message in such a way that the people who are right for you are compelled to ask you for more information.  You’ll know you’re on the right track when you deliver a short message and people ask you for more information.

Experts tell us that we have between three and seven seconds to grab someone’s attention long enough to keep it when they are expecting our message. Starting with a simple question and following with your name is a good technique.  For example, “Have you ever known someone who struggled introducing themselves in front of a group?  I’m Glen and I help people get what they want when meeting people.”  Always end with a tag line or your name in the final sentence.  We recommend using only your first name since time is short and one name is easier to remember than two.

In the example above we are seeking people who are struggling to introduce themselves.  And while we are targeting the group in which this message is delivered, we have done it in a way that gives each person who responds deniability.  Few people are willing to admit they have a problem in front of others.  Each person can feel comfortable approaching us without revealing to the group that they have a problem since our message was directed to people who have “known someone who struggled.”  If it had asked “have you ever struggled” our responses would be very few.

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